The cultural history of pink has seen the colour morph both in terms of its gender associations and socio-political alignments. In The Secret Lives of Colour, Kassia St Clair describes how 'the strict girl-pink boy-blue divide only dates from the mid-twentieth century'. Blue - the traditional colour in which the Virgin Mary is depicted - was seen as the more feminine, delicate colour. Whereas pink, basically a toned-down red, was by association the colour of strength, masculinity and warfare.
Over the 20th century pink enjoyed a renaissance, particularly in the shade described as 'shocking pink', which became 'the colour of choice for ... women who wanted to be both seen and heard.' Fashion designer Elsa Schiaparelli was immediately enchanted with the colour, making it the shade of the packaging for her first perfume as well as using it in many of her subsequent clothing designs. Marilyn Monroe later immortalised shocking pink with the dress that she wore to sing 'Diamonds are a Girl's Best Friend' in Gentlemen Prefer Blondes.
In the late 1970s a shade called Baker-Miller Pink was tested in prisons and found to reduce incidents of aggressive behavior. Kendall Jenner recently of a wall in her house painted in the supposedly calming hue. Her reasoning? She claims that the colour help suppress her appetite.
Colour forecasters Pantone named rose quartz one of its colours of 2017 and pale dogwood one of the shades of Spring 2017. lies somewhere in between these hues. It represents a new gender neutral pink, toned down, calming and sophisticated. The shade has been described by as 'post-pretty', exhibiting an 'ironic prettiness', perfect for the irony-loving yet aesthetically conscious millennial.