Variously described as a creative visionary, interior designer and furniture designer, Faye Toogood is a true hybrid. She juggles diverse projects spanning the design, art and fashion industries, one minute creating an installation for the Salone del Mobile, the next working on a private commission. Her interiors are by turns suffused with colour or pattern, sometimes serene, but always directional.
Faye graduated in art history from Bristol University, then pursued a career as a stylist and subsequently became decoration editor at The World of Interior Design
. She founded her studio in 2008, with projects encompassing product and furniture design, as well as installations, including for the London Design Festival
Faye undertakes just two or three select private residential jobs at any one time. She is currently engaged on a nine-bedroom villa in Ibiza and a modernist home in north London. She leads a team of 12 architects and fashion, graphic and product designers. This is a full creative-direction and interior-design service, eschewing convention in favour of ‘something altogether more brave, joyous and impulsive’.
Which rules do you break?
‘I didn’t know there were rules. I didn’t study design, so I have no rules to adhere to or indeed break.’